Zillow: This agents’ perspective. The internet has become the great equalizer. There is no doubt that the way we all do business, whether it’s real estate, car shopping, clothes or food, has changed. Value can be determined on line and there doesn’t seem to be a lot of guesswork anymore.
And then there is Zillow. While Zillow is the most trafficked website for real estate, there are a lot of struggles that go along with it.
As an agent/broker, we enter our listing into our local MLS (multiple listing service), this in turn, feeds the information too many websites to count. While the only way we can control the information is through the MLS, a lot of inaccuracies will occur. We once had a vacant piece of land listed for sale with ½ bath on it, and no it wasn’t a Port of Potty! While we make every effort to provide a true and accurate picture, this can get lost.
Zillow is famous for the zestimate. While it may be close, on the North Fork, it can become a challenge. They may be taking into account a sale across the street from the water and comparing it to a waterfront property because it’s within a certain radius. This can create confusion in this marketplace.
Because Zillow is the most trafficked website, most buyers are starting their search there. And when a buyer sees a property that is of interest they click the first link they see. Very rarely this is the listing agent. You may get an agent who has no information, let alone has not even seen the property.
So if it’s your intention to work or speak with the listing agent, take the extra second to confirm that is who you are calling. Find their contact information and call them directly; if you go through the website, you may get an unknown number.
MLSLI.com is the website associated with the MLS. Realtor.com is the website associate with our realtor organization.
So spend the time and find what you are looking for. Or at least call us! NFREinc.com